Gap Commercial
  • Director: Ron Eyal
  • Year: 2006
  • DP: Eleanor Burke
  • Production Designer and Costume Designer: Kristen Adams
GAP Stain-Resistant shirts protect against the deadliest of stains. The black and white commercial was designed to show zombies attacking a hero who is able to fend them off by wearing the stain-resistant shirt. The production design involved sketches of the textured environment, make-up ideas, and zombie costume themes which were heavily patterned to highlight the clean simplicity of the product. The zombies were the bad dressers.
Zombie make-up ideas and costume themes.
Sketch to communicate how texture was an important part in chosing the location to highlight the product.
Before and after photos.
The location was an empty lot between two buildings. All prop trash/elements were scouted and chosen based on design.
Objects were chosen for bulk and consideration of dramatic lighting effects that they could provide.
Spray chalk was added to the walls of the building to create graffiti.
A barrier was added to separate the zombies from the hero.
A car with a the hood elevated and a smoke machine contributed to the destruction and chaos of the environmen